Brazil-Canada Connection: Digital Solutions for Oil & Gas Webinar series

Start: Tuesday, April 28, 2020 at 14:00

End: Tuesday, April 28, 2020


1st session: Oil Companies Turning Digital

The global oil & gas industry is undergoing an unprecedented crisis with oil prices down, investment cuts and a severe drop in demand worsened by the COVID-19 pandemic. Come hear from Brazil’s oil giant Petrobras on the company’s strategy to speed up its digitalization, and learn from Canadian digital advisor Geoffrey Cann on efficiency gains and digital transformation.


Canada’s Consulate General in Rio “is co-organizing the Brazil-Canada Connection: Digital Transformation in Oil & Gas webinar series in collaboration with the Consulate in San Paolo and in partnership with Brazil’s PUC-Rio university. The first webinar will be held on April 28th at 2:00pm Rio time, welcoming keynote speakers Nicolás Simone, Global Executive Director/Digital Transformation & Innovation at Petrobras, on the Brazilian side, and Geoffrey Cann, digital advisor and author of Bits, Bytes and Barrels, on the Canadian side.

The format will be a panel discussion mediated by Prof. Armando Cavanha, a renowned academic and former executive in the oil industry. The objective is to foster a strong connection network between Brazil and Canada to discuss best practices and generate content on the theme, digital transformation in oil & gas, by bringing together experts, start-ups, oil companies and players in the supply chain. The development of businesses should be a natural consequence of such connection network which will be built and strengthened through a series of regular sessions (webinars) in the course of 2020.”


Geoffrey Cann
Geoffrey Cann is an author, educator, podcaster, and speaker to the Oil and Gas industry. Following an early career with Imperial Oil, he became a partner at Deloitte, where he carried out hundreds of consulting assignments in Canada, the US, Korea, Japan, Hong Kong, China, Australia and the Caribbean over a 30 year career. Today, he specialises in digital innovation in Oil and Gas, teaches a 1-day seminar on digital oil and gas, produces a weekly article and podcast on digital issues in energy, and has published his first book, Bits, Bytes and Barrels: The Digital Transformation of Oil and Gas.

Nicolás Simone
Nicolás Simone has an extensive international experience in IT; digital transformation, cyber security, AI, omnichannel, CRM, innovation, sales, logistics, process reengineering, large projects, shared services center (SSC) and industry 4.0. He held leadership positions in companies such as Itaú-Unibanco, Lojas Renner, ABInBev and Grupo Boticário, with a strong business expertise in industry, consumer goods, retail and financial market. Very knowledgeable in transforming and connecting business and analog processes into digital according to the characteristics of each organization, implementing different methodologies to define and lead this cultural change in partnership with areas and business units. He has published numerous articles and given lectures on how to transform traditional IT into value-adding IT. Awards: CIO Executive Award in the Consumers Goods Category and CIO Executive Award in Retail.

Mrs. Evelyne Coulombe
Consul General of Canada in Rio de Janeiro
Evelyne Coulombe (BSc [Civil Engineering], Montréal Polytechnic School, 1994; MSc Applied [Environment], McGill University, 1996; MBA [Strategic Management], University of British Columbia, 2000) joined the Department of Foreign Affairs and International Trade in 2002 after having worked in the private sector in Canada and abroad as a business strategy consultant and an engineering project manager. At Headquarters, Ms. Coulombe was a policy officer in the Science Technology and Innovation Division and the South Asia Division, deputy director of the Southeast Asia and Pacific Division and director of the Mission Support Division. Overseas postings included Hanoi where she served as first secretary (political). She also served as chargé d’affaires in Phnom Penh and in Guatemala City. Her most recent posting was in Santiago as political counsellor. She is married to Craig Grinham and has two children.