Director of Strategy, Nova Scotia Power -
Martin Rovers is the Director of Strategy, Nova Scotia Power . At Nova Scotia Power, Martin is responsible for developing and implementing Emera’s strategy in response to the transforming energy industry. Martin brings 20 years of experience in business development and management, with work experience at electric utilities, start-up companies and consulting.
Martin has a passion for the energy industry. Throughout his career he has focused on bringing new opportunities and innovation to companies and markets. He has extensive experience working with broad groups of stakeholders to design and drive new policy and programs. Examples of projects that Martin has led include electricity generation and storage, energy efficiency, and new customer product and pricing offerings.
Martin earned his B.Sc. in Physics at Dalhousie University, his M.Sc. in Physics at McMaster University and his MBA at the University of Toronto. Martin represents Emera and has experience in a range of government, academic and industry energy working groups.
A native of Nova Scotia, Martin lives with his wife, son and daughter in Halifax.